Melissa Castagne

Creative Designs for Digital & Print

Creative Director.
Art Director.
Graphic Designer.
Website Developer.
Yoga Instructor.

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.”
— Steve Jobs

WORDPRESS, SHOPIFY AND DREAMWEAVER/HTML EXPERT

Website Design, Programming & Maintenance

“Design is not just what it looks like and feels like. Design is how it works.”
— Steve Jobs

ENSURE MESSAGE IS TARGETED TO THE RIGHT DEMOGRAPHIC AT THE RIGHT TIME WITH STRATEGIC MARKETING

Email & Social Media

“The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.”
— Peter Drucker

ENSURE MESSAGE IS TARGETED TO THE RIGHT DEMOGRAPHIC AT THE RIGHT TIME WITH STRATEGIC MARKETING

Email & Social Media

“The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.”
— Peter Drucker

CAPTIVATE POTENTIAL CUSTOMERS’ ATTENTION AS THEY DRIVE BY OR WALK PAST THE BUSINESS

Building Signage

“Don’t worry about people stealing your design work. Worry about the day they stop.”
— Jeffrey Zeldman

POWERFULLY REFLECT WHO THE COMPANY IS TO STAND OUT AND DRAW IN VISITORS

Trade Show Exhibition Booths

“No great artist ever sees things as they really are. If he did, he would cease to be an artist.”
— Oscar Wilde

SOPHISTICATED KNOWLEDGE OF MARKETING, SALES, PROMOTIONS, & ADVERTISING

Advertising

“Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.’”
— Jef I. Richards

SOPHISTICATED KNOWLEDGE OF MARKETING, SALES, PROMOTIONS, & ADVERTISING

Advertising

“Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.’”
— Jef I. Richards

COLLATERAL TO REPRESENT HOW A COMPANY WANTS TO BE SEEN

Corporate Identity & Branding

“Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.”
— David Ogilvy

UNIQUE AND INTRIGUING PACKAGING TO GAIN THE BUYER’S ATTENTION AND SELL THE PRODUCT

Packaging & Labeling

“Advertising is the greatest art form of the 20th century.”
— Marshall McLuhan

UNIQUE AND INTRIGUING PACKAGING TO GAIN THE BUYER’S ATTENTION AND SELL THE PRODUCT

Packaging & Labeling

“Advertising is the greatest art form of the 20th century.”
— Marshall McLuhan

ATTRACT ATTENTION WITH THE GOALS OF DRIVING TRAFFIC TO THE WEBSITE, GENERATING AWARENESS OF THE PRODUCT OR SERVICE, AND ENFORCING OVERALL BRAND RECOGNITION.

Digital Banners and Animated GIFs

“We made the buttons on the screen look so good you’ll want to lick them.”
— Steve Jobs

A PICTURE DESIGNED IN AN ATTRACTIVE MANNER FOR THE USER TO UNDERSTAND AND IMAGINE THE SUBJECT CLEARLY.

Illustrations

“Artists are just children who refuse to put down their crayons.”
— Al Hirschfeld

Site Plans, Competition Maps, Location Maps, Timelines, Floor Plans, and More

More About Melissa Castagne

An accomplished Graphic Designer possessing a unique combination of creative design skills and technical expertise for both print mediums and digital formats servicing clients across a wide range of industries in both corporate and agency settings. Maintains current technical and latest design trends knowledge by studying toward professional certifications, attending design workshops, reviewing professional publications, and participating in professional societies.

“Creativity is a highfalutin word for the work I have to do between now and Tuesday.”
— Ray Kroc

My innovative and results-driven approach to design leadership has been displayed across my career of directing content creation in Website Design / Maintenance, Package and Label Ideation, Graphic Visual Design, Advertising / Digital Advertising, PR / Marketing Content, Social Media Platforms, Email Campaign Strategy, Publishing & Production, Promotions / Events, Multimedia Creation and more. I have been repeatedly recognized for winning new business, retaining existing clients, and increasing referrals through the delivery of visionary products and exemplary customer service. I have proven my ability to stand-up and lead teams of creative professionals and I have frequently influenced top-level decision making for major print and digital products. I have hands-on experience heading the end-to-end delivery of multiple, concurrent projects while making sure I adhere to strict branding standards, budgets, and timetables.

Technical Proficiencies:

  • Operating Systems (OS): Mac and PC
  • Adobe Creative Cloud: InDesign, Photoshop, Illustrator, Dreamweaver, Acrobat
  • Microsoft Office 365: Word, Excel, PowerPoint, Acrobat
  • Content Management Systems: WordPress, Shopify
  • Web Applications: HTML 5/XHTML/XML, Cascading Style Sheets (CSS), JavaScript (client-side scripting), PHP (server-side scripting), MySQL (database technology)
  • Other: Canva, Figma